During the holiday season when everyone is rushing to find just the right gifts for those people on their lists, why not give previous customers an added incentive to search your listings? Another third-party service provider, Andalé, has launched a new addition to their Andalé Checkout program, allowing buyers to enter a coupon code while checking out for discounts.
Coupons. What a marvelous way to attract and reward repeat buyers. And during the holiday season, everyone is looking for a bargain, so take advantage of this opportunity to bring previous bidders back to your storefront and listings. Depending on the size of your business and the diversity of your listings, targeted direct mail pieces may be the most effective way to reach past buyers and provide them with a discount coupon. And while the nice thing about emailing individuals is that you are reaching them while they are already online, the large amount of SPAM mail these days may cause your information to get lost or filtered.
Stay tuned for our November newsletter for more tips on how to increase your sales this holiday season! If you aren't already on our mailing list, it's simple and free to join! Just enter your email address on the left-hand sidebar.